There are some questions that need a more in-depth research approach to be successfully answered with analytics. These may involve primary data collection, working across multiple agencies or simply the application of more advanced statistical techniques.
The value of the data we collect is ever increasing, but the capability to bring together the right datasets and produce models to answer in-depth and often adhoc research questions is not always easy. Analysing patterns and trends in your data can be complex and involve a range of skills that may not exist within your organisation.